Uptown Westerville Farmers' Market: Uptown Westerville Farmers' Market: Varley Valley's July 15th Market Report

Wednesday, July 15, 2009

Uptown Westerville Farmers' Market: Varley Valley's July 15th Market Report

Jane Varley of Varley Valley sends this week's market report, and explains how Varley Valley jellies are made from selecting ingredients to jelly in the jar, ready for purchase... ready to spread!

Hello from Varley Valley,

We have the following new jams today:

- Pesticide free, spiced Mulberry Jam --$8.00
- Wild, pesticide free Blackberry Jelly (NO Seeds!) --$9.00 for 8 fluid ounces, $5.00 for 4 fluid ounces
- Wild, pesticide free Blackberry Triple Sec Jelly (NO Seeds!) -- $9.50 for 8 fluid ounces, $5.25 for 4 fluid ounces
- Wild, pesticide free, low sugar Blackberry Jelly (NO Seeds!) -- $9.50 for 8 fluid ounces, $5.25 for 4 fluid ounces
- Wild, pesticide free, low sugar Blackberry Triple Sec Jelly (NO Seeds!) -- $10 for 8 fluid ounces, $5.50 for 4 fluid ounces
- Wild, pesticide free, low sugar Black Raspberry Jelly (NO Seeds!) --$10.50 for 8 fluid ounces, $5.75 for 4 fluid ounces
- Wild, pesticide free, very low sugar Black Raspberry Jelly (NO Seeds!) -- $11.00 for 8 fluid ounces, $6.00 for 4 fluid ounces
- Wild, pesticide free, no sugar Black Raspberry Jelly (NO Seeds!) -- $7.00 for 4 fluid ounces

As you can see, we have been very busy picking berries and turning them into luscious jelly. We like using wild berries because the flavors are so much more concentrated. Picking wild berries is an arduous task. We have to push through thickets while wearing lots of clothing to help protect us from the thorns. Even so, we usually are quite covered in scratches by the end of the day. When we are done, we know we’ve worked hard – a very good feeling. It is delightful to be out in the country, with all the sounds of the birds, the insects, and the frogs. For me, it makes me feel connected to the past. I can imagine my ancestors, and the Native Americans before them, spending the day in the exact same manner. My berry picking outfit is probably a bit different than theirs though. When you stop by my booth, ask me for a description – I must look hilarious to others.

Here is a quick rundown on the jelly making process: It takes a minimum of 20 minutes to pick a pint of berries (much more time if the berries are sparse). It takes almost 3 cups of berries to make a cup of full sugar berry jelly. It takes about 5 cups of berries to make a cup of no sugar jelly. This does not include the time involved in cleaning the berries, cooking them down, squeezing the berries through a jelly bag to remove the seeds, making the jelly, and processing the jars. As you can tell, it is a very labor intensive product. An 8 ounce jar of Very Low Sugar Black Raspberry Jelly takes between 60 and 90 minutes to pick the berries, and another 30 minutes to turn them into jarred jelly – a total of 1 ½ to 2 hours per jar. The good news is that it only takes a very small amount of jelly to create a big taste. You can cover a slice of bread with just a teaspoon (at most 2 teaspoons) of Very Low Sugar Black Raspberry Jelly and be quite satisfied. This adds just a little over a gram of sugar to your toast.

We are planning to pick blueberries in the coming week or two. We will be adding some blueberry jam to our selection shortly thereafter.

Today's Breads:

Challah
Cinnamon Swirl
Cinnamon Raisin Swirl
Orange Swirl
Lemon Swirl
Totally Wheat
Birdseed Nut
Garlic Onion Wheat
Parmesan Peppercorn Wheat
Orange Rosettes
Jalapeno Cheddar Garlic

We will also have just a few pints of wild blackberries to sell.

I look forward to seeing you at the market.

Jane

Photo image:Visiting Varley Valley at the Uptown Westerville Farmers' Market by Linda Foor. ©2009 Brickstreet Communications. All rights reserved.

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Check It When You Arrive

The market is a safe place.

There are times and places for everything and the Uptown Westerville Farmers' Market is not a place for commercial outreach, causes, campaigns, or candidates. No unapproved solicitation of market patrons or vendors permitted.

We want our market patrons to feel they can enter and leave the market unencumbered, be undistracted from their children, and just completely enjoy their trip to the market.

Please note that the market takes place on private property. Sidewalks are public spaces, and with that, we expect common courtesy, common sense, and a knowledge-of and respect-for applicable laws.

Discretion is the better part of valor and in the end will win you more friends.

Thank you for being so understanding.

Traffic and Safety

Click here for Westerville construction information.

Put It Down: Westerville has a no texting activity while driving law.

September is Distracted Driving Prevention Month in Ohio.

Stop Distracted Driving: Maria's Message.

The traffic light at N. State and E. Home operates during market hours, including the crosswalk signs.

There are bike racks in Rotary Park on the southeast corner of N. State and E. Home.

Market Space Parking Lot:

The market space is a parking lot, but on Wednesdays from May through October, it becomes a marketplace - a center of commerce - and it not a place for public parking.

The lot closes off in early Wednesday morning (if you need a time, go with 6:00 a.m.) until 6:30 p.m.

The market space is available for drop-off and pick-up for parents and caregivers for kids going to Our Day, a daycare center located at Messiah. So, you will see cars in that lot in the mornings and at lunchtime.

Please help the market by staying out of that lot on Wednesdays, May through October. (There is parking directly east of that space.)

Truly appreciated!

When it comes to parking:

Parking is free and readily available on-street, in adjacent lots directly to the east and south of the market, and in public spaces and lots throughout Uptown Westerville.

The farmers' market space is open only to vendor vehicles from 2 p.m. to 3 p.m. for market set-up, and then pedestrians from 3 p.m. to 6 p.m. There is no patron parking directly north of the market lot - that's where the vendors pull in.

When you see an orange cone and a Do Not Enter or No Parking sign - don't go there!

Park in actual striped parking places - do not make your own space. Please do not block throughways or double-park behind vendor vehicles. Always prepared - we make sure there is access for emergency vehicles; should someone's life depend on it, we want to be ready. We guarantee you won't be stopping by for just a minute, so please do not double-park or park perpendicular to another vehicle.

There is no such thing as a sweet corn, honey, or peach emergency!

No kind action ever stops with itself. - Amelia Earhart

Take a beat. Be courteous. Be safe.

Everyone who touches the market, fuels its success, and we appreciate your help!

We wish we didn't have to mention this, but we do: Make sure your parked vehicles are locked; please secure any valuables out-of-sight.

When school is in session in Westerville, including Emerson School at N. Vine and E. Home in the Market Wednesday neighborhood, be aware of school zone speed limits, traffic light turn-right-on-red restrictions, and school bus, bike, and crosswalk activity.

Click here to visit Paving the Way for traffic alerts and updates throughout Central Ohio.

Click here to visit OhGo.

Be Safe.

Forms of Payment and Uptown ATMs

With the exception of Malabar Peach and Apple Orchard, Market Wednesday vendors accept major debit and credit cards, cash, and checks.

ATMs:

Middlefield Bank, 17 N. State, near W. Main, ATM at the drive-thru behind the bank

Union Savings Bank, 44 S. State, @ Winter St., across from City Hall

Westerville Public Library, 126 S. State St., Kemba ATM inside library entry way

Bope Sunoco, 150 S. State @ the corner of E. Walnut and S. State

Food Programs

Franklin County LifeCare Alliance Senior Farmers' Market coupons (fresh fruits, vegetables, and honey) are currently accepted at Bird's Haven Farms and Doran's Family Farm.

In 2018, select Market Wednesday vendors are participating in the Delaware County Senior Market Program (through SourcePoint). Participating Vendors: Hinton Apiaries and Bird's Haven Farms.

WIC Farmers' Market Program coupons are accepted (fresh fruits and vegetables, fresh-cut herbs) at Doran's Family Farm and Bird's Haven Farms.

The market does not currently accept EBT or SNAP cards.

The WARM Fresh Green Program has been retired. (WARM can now accommodate fresh produce on-site, including an on-site garden.) To read more, scroll to About the UWFM below for details.

Market Wednesday FAQ's

So, I can't make it to the market between 3 and 6 - anyway you can stay open until 7?

We appreciate the question.

First, our farm-based vendors drive as long as 2 hours to arrive in Westerville on Wednesday afternoons (and have sometimes been in the fields since as early as 2 a.m.), that also means up to 2 hours to head home. And, they all have working farms and must return to their farms and complete the work they have to do to end the day as they prepare for the next. It really is fresh-baked, and often, food artisans need to go home to prepare their foods for the next market on the next day.

Additionally, some vendors - to make best use of the trip to Greater Columbus - have deliveries to make before and after Market Wednesday.

The market sets up in a space graciously provided by Church of the Messiah and we need to work within their schedule - they vacate the space on our behalf on Wednesdays and have lots of activities Wednesday evenings - and in classic Uptown Westerville fashion, one event winds down and cars begin arriving for the next activity as we finish up our load-out at the end of the day.

We have considered and tested extended hours - market management has twice (2006 and 2009) publicized and tested longer hours and market hours correspond to actual market activity and interest - 3 p.m. to 6 p.m.

Can't get to the market until 5:30 or 6? Talk to your favorite vendor - most vendors are happy to save back fresh produce and artisan goods for 'on your way home from work' pick up.

Thank you for your interest in buying fresh and buying local. Central Ohio has the good fortune of an abundance of farmers' markets almost every day of the week, including weekends.

So, check out Ohio Proud's Farmers' Market Directory.

It's 2:54 p.m. and I want my peaches and sweet corn now! What's up with the no sales before 3 p.m???

The market is a place of business that opens at 3 p.m.

Our vendors know that market set up is from 2 p.m. to 3 p.m. Vendors arrive from all points of the compass for market and need to set up shop - parking their vehicles, putting up their tents, setting up tables, and preparing their samples and merchandise for sale. (Were that we were all Samantha Stevens of Bewitched and we could wiggle our noses and voila! a vendor space is ready for business.)

There is no such thing as a peach, sweet corn, or pie emergency.

Opening sales are not up to the vendor. As a policy, the Uptown Westerville Farmers' Market management wants each vendor to start on a level playing field, which includes the opportunity for vendors to be able to safely access their market space (and not worry about pedestrian traffic). Market Wednesday doesn't open for business until each vendor is set up and ready to go. And, that's at 3 p.m. Not 2:59, 3 p.m.

Even though you may arrive before 3 p.m., feel free to walk about, bring something to read, talk with friends, or just sit and take a moment, but let the vendors continue their set up and prep - there really are no sales until 3 p.m.

In our world of 24/7 shopping, farmers' markets operate at a different pace - a slower one! So, manage your expectations - arrive after 3 p.m., or if you arrive ahead of time, take a moment for yourself - take a deep breath and enjoy the day.

When can I buy sweet corn?

All Market Wednesday produce is grown locally.

Life happens, nature happens, farming happens, so no good produce before its time. Availability of market produce moves with the seasons in Central Ohio.

Roughly, May into June we see asparagus, rhubarb, leaf lettuces, greens, swiss chard, kale, radishes, turnips, kohlrabi, green onions, strawberries, herbs, broccoli, garlic scapes, and garden plants.

(Short season - we may see strawberries, just two or three weeks, by the way.)

In June, peas, and snap peas, but just for a few weeks.

Then, in mid-July we see peaches, sweet corn, potatoes, summer squashes, and in late July and early August, we start seeing the rich colors of summer crops like beets, tomatoes, tomatilloes, eggplant, summer squashes, peas, garlic, beans, melons, cabbage, cucumbers, and peppers, moving onto late August, September, and October with root vegetables like sweet potatoes, along with apples, squashes, and pumpkins.

All product availability is subject to Ohio weather over time.

Eating locally-grown vegetables and fruits that are planted in Central Ohio soil to thrive and ripen in the warm, bright Ohio sun is a flavor-rich experience!

For an Ohio produce availability chart - click or tap here. (PDF)

Are prices negotiable?

In a word: No.

Just like the grocery store, prices are as marked.

A farmers' market as a rule is not a place to haggle over prices.

What about quality and standards?

The Ohio Department of Agriculture inspected the Uptown Westerville Farmers' Market in 2010, 2012, and 2017. The market and its vendors passed all inspections.

In 2011, the market worked with Franklin County Public Health via an informal review, where vendors could ask questions and talk with the area FCPH inspector.

Produce, meat & poultry, egg, dairy, bakery, and cottage food vendors are held to a standard by federal, state, and local laws, codes, and regulations. To participate in the Uptown Westerville Farmers' Market, vendors must agree to respect and meet those standards.

Meat & poultry, egg, and dairy are inspected by Franklin County Public Health. Produce, bakery, and cottage foods are inspected by the State of Ohio Department of Agriculture. The State of Ohio and Franklin County comply with all current federal laws and regulations.

Market Wednesday vendors will feature produce that can be conventionally-grown, chemical-free, certified organic, naturally-raised, or organic. Ask your vendor; they are happy to answer any questions you may have.

A farmer can only be certified organic to claim the term 'organic.' A certified organic farm must be certified by the USDA as organic, which means that the farm (including even beehives) goes through an inspection process by certified government officials to insure that an organic farm meets USDA standards (including organic farming methods and no impact on the environment such as contamination from pesticides, synthetic fertilizers, and other non-organic compounds).

New artisan vendors cannot do business at Market Wednesday until the Ohio Department of Agriculture has reviewed their labels.

The first day of each market season, Franklin County Weights and Measures visits the Uptown Westerville Farmers' Market to certify vendor scales.

The Uptown Westerville Farmers' Market must register annually with the State of Ohio, Department of Agriculture. The market voluntarily registers annually with the USDA. Additionally, this market must file for an annual conditional use permit with the City of Westerville, Planning and Development Division.

At this market, by our standards, produce must be fresh-picked, raised by the vendor selling it, and raised in Ohio. Plants and flowers must be raised in Ohio by the vendor as well. Animals raised to provide food must be raised by the vendor. Artisan foods and products must be made by the vendor.

Vendors selling frozen and refrigerated items must comply with state and county regulations. By Ohio law, meats and poultry must be processed by a state approved plant and sold frozen. Eggs and dairy products are sold refrigerated.

If we have questions, we ask, and you should, too. Get to know your favorite vendors. If you have questions about any product at the Uptown Westerville Farmers' Market, please don't hesitate to ask the vendor.

For more information:

Franklin County Public Health

State of Ohio, Department of Agriculture

USDA, AMS, Farmers Markets

Uptown Westerville Farmers' Market Vendor Information

Westerville Heritage Depot

To celebrate our historic sense of community, the Westerville Legacy Depot facility pays homage to the old Westerville train depot and features restrooms, a water fountain (with dog waterer), open-air picnic dining, bike parking, a fireplace, an info kiosk, and bench seating. Located on the Bike/Hike trail near E. Park Street and Summit Street in Hanby Park, the depot also features hallmark panel images of Westerville's history and info for a walking tour of Westerville landmarks. The Uptown Westerville Farmers' Market proudly contributed to this community project by purchasing a brick for the station. For more information, click on the depot image.

About the UWFM

Food is our common ground, our universal experience. - James Beard

Located in Central Ohio, just minutes from Columbus, the Uptown Westerville Farmers' Market is located in historic Uptown Westerville. The Uptown Westerville neighborhood is the home of city government, commerce, and community. Uptown Westerville features an eclectic mix of residences and buildings dating back to the 1800s, tree-lined brick streets, parks, Otterbein University, Westerville Public Library, activities, traditions, and culture. A marketplace destination, Uptown Westerville is a great place for people to live, work, shop, meet, eat, and play.

Home-grown. Home-made. All Ohio. The Uptown Westerville Farmers' Market has been open for business at N. State and E. Home since 2006 with 5 market vendors.

The Uptown Westerville Farmers' Market management team is entirely volunteer and market vendor fees are all invested back into the market focusing on market logistics, community outreach, and market promotion.

The Uptown Westerville Farmers Market supports W.A.R.M. ~ the Westerville Area Resource Ministry.

For several years, WARM and Market Wednesday teamed up so farm fresh, healthy foods could be available to everyone in the Westerville City School District, no matter the need, creating the WARM Fresh Green Program.

Now, thanks to the generosity of the community, WARM has commercial-grade refrigeration, so plentiful supplies of fresh produce and foods are available to clients at WARM and the Fresh Green Program can be retired.

It's not always necessary to be strong, but to feel strong. - Jon Krakauer

No one makes reaching out to a help organization a life goal. And, Westerville Area Resource Ministry is an outreach and empowerment resource that steps up to the plate every day to help people in a respectful and dignified way to help themselves. As they say, "WARM is a hand up, not a hand out."

To learn more about WARM's programs and services, click here.

If you would like to contribute to WARM, thank you ~ make checks payable to WARM, 150 Heatherdown Drive, Westerville, Ohio, 43081 or visit the WARM website to donate via bank card. Contributions to WARM are tax deductible.

The Uptown Westerville Farmers' Market (Market Wednesday) is not affiliated with any other markets or events.

© 2008 - 2020 Uptown Westerville Farmers' Market. All rights reserved. Images used with permission.

About Our Logo

We chose a ginkgo leaf to represent the Uptown Westerville Farmers' Market. The City of Westerville planted ginkgo trees along State Street in Uptown Westerville and as they grow and mature they will become a distinctive presence along State St. Ginkgo trees are among the oldest trees on the planet (millions of years) and have survived untold earthly disasters. The ginkgo represents simplicity, endurance, prosperity, hope, resilience, peace, and longevity, and not only does it represent Uptown Westerville, it represents the farmers' market. The ginkgo leaf color reflects the color of the ginkgo leaf in our 3 market seasons: spring (pale green), summer (rich green), and fall (golden yellow).

Wednesday, July 15, 2009

Uptown Westerville Farmers' Market: Varley Valley's July 15th Market Report

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